![]() ![]() ![]() And without emojis, Instagram posts struggle to gain traction.Īs well as its time-saving, streamlined content creation functionality, Planable boasts an efficient arsenal of collaboration features that are ideal for small businesses working with freelancers. You can even jazz up your posts with emojis, hashtags, and GIFs all in one centralised place, unlike other social media management tools such as CoSchedule that don’t let you add emojis on platforms like Instagram unless you post directly onto the app. This saves the effort and time-consuming task of jumping from tab to tab (previewing posts and making edits on different pages is not anyone's idea of fun). Planable may be the new kid on the block, but it certainly doesn’t hold any punches when it comes to its social media management offering.įor starters, its customers can create, tweak, and preview social posts all in one place. Planable: best for collaborating with freelancers and clients This could make it harder to predict how you will perform if launching on a new social platform.ģ. ![]() It is considerably more expensive than the majority of tools on our list, particularly Hootsuite and Buffer.Īnd it doesn’t combine competitors' reports cross-platform, which means you can’t measure how successful your Twitter marketing strategy is compared to another brand’s Instagram strategy. Sprout’s automation features and customisable workflows let you organise all incoming messages and reply to them from a single location. Even when social listening is offered by other platforms (Zoho) it isn’t nearly as in-depth and efficient as Sprout.Īs well as social listening, your business will benefit from efficient streamlining to save you the time and stress of interacting and engaging with followers on an individual level. Many tools don’t offer this functionality, and this is a key feature that separates Hootsuite from Sprout Social. ![]() This includes tracking and analysing conversations around relevant topics and keywords. In particular, its social listening feature allows users to uncover critical insights, identify industry gaps and keep track of brand equity. It has a number of excellent features to help support you achieve your social media marketing goals. Its all-in-one social management platform has won countless industry awards, and looks after over 30,000 brands and organisations of all sizes. Sprout Social has a long and illustrious history in the social media industry. Sprout Social – best for understanding your target audience This will set you back at least £139 per month.Ģ. It offers no free plan, unlike Buffer.Īnd although its starter plan is relatively cheap compared to the likes of Sprout Social, to get access to features such as roles and permissions you’ll need to be on one of Hootsuite’s premium plans. But the fact you can manage up to 10 social accounts for just £39 per user per month, is evidence enough that Hootsuite rightfully earns the top spot as our number one social media management tool for startups.Īlthough it isn’t without its drawbacks. There are many other amazing features, which we have summarised in the pros section below. Plus, you can also create specific approval workflows, to ensure all posts are consistent and compliant with your brand's tone of voice, no matter who is managing which platform. You can respond to posts quickly by routing posts to the right person in the right department. It has a number of clever interaction tools to ensure engagement with your followers remains consistent, which is a key driver of social media growth for brands. And, when it comes to social media management, reporting is paramount. This in turn will help you – and your stakeholders – monitor the success of your marketing campaigns in a quick and easily digestible way.Īlthough this is a feature offered by other management tools, no software produces visual reports as efficiently and effectively as Hootsuite. Its fully customisable reports allow users to generate insights across a whole range of platforms. It’s our top-rated social media management tool, and for good reason. The software helps businesses of all sizes successfully manage its social media, from startups to large enterprises. Hootsuite is arguably the world’s first social media management platform. Hootsuite – best all round social media management tool ![]()
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